Digital advertising is the trend now, being the fastest marketing medium. Owing to all the promises that it meets, businesses are spending a lot on digital marketing. The online marketplace has revealed the immense capacity of buyers or customers to spend money online, on products and services. This has led the marketers to not only go online but be more presentable and creative than ever. Definitely, the competition grew, and so got faster the race of these marketers, in proving themselves, the ‘best’.