08 Nov 2026
A domain portfolio audit is a review of every domain your company owns: who owns it, where it is registered, when it expires, how it is secured and whether you still need it. Most companies can finish a first audit in one or two days.
Use the 20-point checklist below, record results in a simple sheet and you will have a clear keep, consolidate or drop decision for every domain.
Surprised by what you find? Read shadow IT domains.
| Column | Example |
|---|---|
| Domain | examplebrand.in |
| Purpose | Main website |
| Business owner | Marketing Head |
| Registrar | Registrar name |
| Registrant | Example Pvt Ltd |
| Expiry date | 2028-03-14 |
| Auto-renew | Yes |
| Locks | Transfer: Yes, Registry: Yes |
| DNS host | DNS provider |
| Email records | SPF, DKIM, DMARC reject |
| Yearly cost | ₹ amount |
| Decision | Keep / Redirect / Protect / Drop |
| Label | Rule of thumb |
|---|---|
| Keep and use | Live site, email or app domain |
| Keep and redirect | Brand variants, old brands with backlinks |
| Keep for protection | High-risk typos and key country versions |
| Drop | Old campaign or product names no one would confuse with you |
Then consolidate keepers into one account with planned domain transfer services.
Client: Hospital and diagnostics group, Hyderabad
Challenge: IT tracked 25 domains. Agencies had registered many more over the years.
What we did: Full audit using this checklist, ownership recovery, consolidation and keep or drop labels.
Results:
Client: IT services company, Hyderabad
Challenge: Shared registrar logins, no DMARC and several domains on a former director's card.
What we did: Ownership fixed, MFA and roles, DMARC rollout, auto-renew with company payment, registry lock on main domain.
Results:
Your first domain audit is the hardest. After that, a quarterly review takes an hour. Use the checklist, keep the sheet updated and follow the domain governance basics.
Prefer us to run it? Our domain portfolio management services include a full audit.
